- Post about things you care about.
- Read up on them.
- Catchy titles are good!
- Challenge your readers/ask for feedback
- Be funny.
- Use examples.
- Link your sources.
- Add your own insights.
- Choose conclusions wisely.
- Don't go on too long.
I would tentatively add use pictures. Images make things stand out in my RSS feed reader and generally get my attention. I rarely use images. I keep meaning to use more, especially when I read other blogs and see the clever/funny images they've used. It's extra effort is the thing.
One thing I find about adding my own insight to topics is that I don't so much have insight to share yet. I mostly say, 'this is a great idea' and leave 'er there.
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